CEO and Founder
Grail Noble is all about creating moments that matter. For her clients and theirs. She is the founder and owner of YellowHouse Agency with two divisions, Yellow House Events and Yellow House Creative. She has been in business for 14 years and has built one of the leading event marketing agencies in the country. YellowHouse works across North America for leading organizations like Google, Siemens, Samsung, Kijiji, The World Wildlife Fund, Home Depot, Ernst & Young, The Hudson’s Bay Company and the Canadian Foundation for Aids Research … to name a few.
YellowHouse has been on the “Profit 500 Fastest Growth Companies in Canada” list for over 5 years and Grail has also been named to the “W100” list of Top Female Canadian Entrepreneurs 4 times, proving that doing best-in-class work and building a great culture, builds a sustainable business. Grail is an RBC Women Entrepreneur of the Year Finalist and recently won the “BDO Business Value Award” for scaling a traditionally hard to scale business. The reason for her growth and success is always looking to the future and remaining trend savvy and tech savvy.
Grail has spoken to various business audiences and been featured in many publications talking about trends for the future, technology at events, growth, branding, relationship sales, creativity on a budget and staying alive in the face of adversity (not in a “plane crash on a snowy mountainside” way, but in the “recession-proofing, loss of a big client and still posting 241% growth” kind of way).
Aga Khan Development Network (AKDN)
As founder of 43degrees Design Collective and Presidential Gourmet Fine Catering, Peter Carruthers has over 30 years of experience in producing and designing events and catered parties including private dine-arounds, museum tours, funky gallery events and sophisticated themed parties. He has created the look and feel of literally thousands of events - both internationally and across Canada - for numerous corporations, private individuals, associations and Foundations. He sets standards that reflect quality and care, creating spectacular memories for guests, based on just the right balance of style and substance in event design. From Hugo Boss to BB King and from CAMH to TELUS, Peter has a solid reputation for entertaining ideas that have resulted in some of the coolest parties on record.
After selling his company 2014, Peter has now joined the Aga Khan Museum as Commercial Director, working in multiple arenas including event catering, the McEwan operated Diwan Restaurant and the Museum retail environments to assist in developing a five start hospitality destination for corporate, wedding and special events requiring an inspired and visually stunning venue.
The Idea Hunter
Vision. Boundless Creativity. Excellence.
THIS IS JANICE CARDINALE.
Known for harnessing the magic in everyday experiences, our Head Hunter has a rare ability to identify and translate trends from the worlds of fashion, design, beauty, and music into unspeakably engaging event experiences.
What drives The Idea Hunter is Janice’s natural ability to spot up-and-coming young talent & trends. Emerging from a successful career in the Fashion Industry, Janice bridges the gap between understanding abstract trends, and harnessing them in meaningful ways that add “wow-factor”. Whether she is supplying the perfect performance for your stage, sourcing the right products for your swag bag, or booking the perfect artist to create Instagram-worthy pictures that can be shared, Janice goes above-and-beyond to deliver experiences of the highest caliber. That is why she is the go-to source for ideas for both small & big brand event planners, marketers, independent planners, event professional’s and producers in Canada and the US.
As an editor at large for some of the industry’s top publications and a keynote speaker at many industry conferences her passion and understanding of the industry makes her a leader to follow.
She is the current chair of the Program Advisory Committee (PAC) at Seneca’s event design and management post graduate program as well as a member PAC for the Event Marketing – Sports, Entertainment & Arts post-graduate program at Seneca. She is known to be charitable within the industry at large and is a proud member of ILEA, MPI & Tourism Toronto. She is the first and only Canadian to be given honorable mention on the US Hot List for innovative ideas, 3 years in a row and has earned awards for both leadership and as an ambassador to the event industry. Janice also consults within the industry on new ideas and trends.
Mariela McIlwraith, CMP, CMM, MBA
Mariela McIlwraith, CMP, CMM, MBA is President of Meeting Change. She specializes in corporate social responsibility, pricing strategies and emerging issues in the event sector. Mariela has held international and chapter leadership roles with both Meeting Professionals International and the Green Meeting Industry Council. She is the co-author of Ethics and Corporate Social Responsibility in the Meetings and Events Industry, a part of the Wiley Event Series, is the Executive Editor of the Convention Industry Council Manual, 9th Edition, and most recently, she has co-authored Meet Better: 167 Easy Ways to Make Your Events More Environmentally and Socially Responsible. She has been named a 2014 Meetings Trendsetter by Meetings Focus, a 2015 Changemaker by MeetingsNet and to the peer-nominated #CMP30 Influencers for the Convention Industry Council. She was inducted into the Meetings & Incentives Travel Hall of Fame in the category of Industry Builder in August, 2015. She is a recipient of the 2016 Convention Industry Council Pacesetter Awards. Mariela speaks English and Spanish fluently.
Partner & Chief Creative Strategist
Keri Miller, CSEP
With over 15 years of award winning event design and production experience Keri recently took the lead of the companies creative services. As a managing partner of the company she has been integral in it’s success and growth and focuses on cultivating and maintaining their enviable internal culture.
With offices in Vancouver, Toronto and Calgary, e=mc2 events has grown to be one of the leading event design, production and conference management companies in Canada. The team has been honoured with over 43 national and international awards, including ten Gala Awards and is the only Canadian firm showcased on the Special Events Top 50 Event Companies list in 2016.
Keri was presented with the Canadian Event Professional of The Year Award in 2014 and cheerleads feverishly as the ILEA Brand Champion for Canada on the IILEA International MARCOM Committee. She has spoken at TSE and other industry conferences on topics such as “What would Vogue Do”, Design Dilemmas, Fuelling the Spark*, The Pink Poodle Theory, Philanthropy, Event Safety and How Music Motivates Design.
She is fueled by creating experiences that matter and lives for the “Whizbang” – that explosive moment where she and her team – know they’ve really nailed it.
She also hugs people.
Chief Shift Distributor
A renowned, results-driven marketing expert with over 20 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Shell, Lara brings ‘Big Brand Thinking’ to small business.
Her consulting firm is focused on building growth, reputation and evangelism for companies around the world. She’s been touted as a pioneering force in the marketing revolution, founding one of the world’s first twitter communities and featured in Tim O'Reilly's The Twitter Book and producing the New & Noteworthy Start Some Shift podcast. She’s travelled throughout the world as a keynote speaker and workshop facilitator, changing the way that companies think about their brands.
The culmination of Lara’s passion and experience has heralded leadership posts on numerous industry Advisory Boards, a monthly column for an international magazine and recognition with National Awards for dedication, spirit and leadership. She was named Top 40 under 40 by Ignite and Rejuvenate Magazines, honored with the Spirit of the Industry award by CEI and was esteemed with the title of Industry Innovator by BizBash Magazine.
She graduated from Ivy Business School’s Executive Program, but it’s the title of Mom that brings her the most pride. When she's not building lego with her son, she's been known to board down active volcanoes, spelunk 16 stories underground, bungee jump over a rainforest, swim with sharks and jump from a plane at 15,000 feet.
Audio Visual Technical Director & Technical Event Producer
As an event production specialist and business owner, Jordan Benson, is reshaping the way Torontonians experience events. A strategic event innovator with a passion for technical design and production, Jordan is quickly becoming a leader in the staging, design and event production industry. Known for his resourcefulness, operational expertise, and technical knowledge, Jordan has carved a niche for himself and his company, EPiQ Vision, in Toronto's growing luxury event market.
Alan Smithson is an entrepreneur and investor who has always been on the cutting edge of emerging technology. Alan invented and brought to market the SmithsonMartin Emulator DJ System featured in WIRED and used by Linkin Park and Infected Mushroom. His latest endeavour as CEO of MetaVRse has entered him into the world of virtual and augmented reality experiences, becoming a leader in business applications for VR/AR and providing insight into this exploding field of technologies. Alan has been recognized as an industry pioneer, and was recently mentioned in an article on “10 Virtual Reality Leaders you should follow in 2016”. Equally comfortable behind a turntable or a group of Fortune 500 executives, Alan continues to evolve MetaVRse and its innovations such as the World’s First 360° Photo Booth™.
Redstone Agency Inc
Carly is the driving force behind Redstone. Her passion for connecting people, developing strategic partnerships, and her commitment to see her clients succeed is what sets the bar for the quality of service Redstone clients have come to expect. She has years of experience leading marketing and event teams that service corporate clients, not-for-profit organizations and professional associations in a variety of industries.
Carly’s an early adopter of all things technology. She is also considered a social media guru, a status that is supported by her HootSuite Social Media Management certification.
Carly is an active member of the Canadian Society of Association Executives and Meeting Professionals International. She serves on the Communications Committee for the MPI Toronto Chapter.
Carly graduated from Western University and holds a double honours Bachelor of Arts degree (Dean’s List) and a postgraduate degree in Marketing with a focus on Strategic Meeting Management.
Lifestyle & Leadership Coach
Carol Moxam is a Certified Special Event Professional, Lifestyle and Leadership Coach, Author and frequent speaker at industry events. With over 25 years in her career she is recognized for her leadership, contribution, mentorship, development of the global events education, the innovation of unique training programs for young event professionals and the on-going development of international certifications. Carol has won multiple industry awards in recognition of her work, including a nomination for Hall of Fame Mentor of the Year.
In her new book, “Life is a Special Event”, Carol shares her vast experience and skills in event management, and explains how to apply the same tools and principles into planning, organizing and celebrating your own life events. Carols’s mission is for event planners worldwide to master their best selves and create a lifestyle by design in this career.
She is the founder of the “Life is a Special Event Project”, that examines the special life stories of leaders around the world celebrating life and leadership in community
President & Chief Event Architect
Eclectic Events International
Carolyn Luscombe, CSEM, CSEP, CMP
Eclectic was founded by Carolyn Luscombe, a renowned industry leader with close to 20 years of experience. In the field of event and conference design, management and production, she is one of the most qualified and accredited professionals in Canada. She has earned the internationally recognized CSEP and CMP designations as well as Canadian CSEC and CSEM certifications.
Carolyn has written many courses and their curricula for George Brown College’s “EMM Event & Meeting Management Program” and has been teaching for over 15 years. She is active in ISES Toronto and has served on the board as President in addition to chairing and producing multiple galas. Carolyn has had many articles published industry-wide and speaks across Canada and the United States on event-related topics.
Throughout his career, Chad has managed, produced and won awards for some of the best events in Canada and the United States. Chad graduated from the Hospitality and Tourism program at Ryerson University before spending ten years in catering and conference services with some of Toronto’s greatest hospitality landmarks including the ﬂagship Four Seasons Hotel Toronto. For seven years, Chad was Director of Event Marketing at with one of Canada’s premier event management and promotional marketing ﬁrms, before establishing in 2011, ESP Inc., a client-focused event management agency specializing in planning, design and sponsorship strategy.
Principal, Event Strategy Partner
Debbie van der Beek
Debbie began her career 20 years ago with Meetings & Incentive Travel magazine as Event Manager of the Canadian Meetings & Incentive Travel Symposium and Trade Show, now called IncentiveWorks, and the Executive Travel & Corporate Meeting Planners trade shows - a series of trade shows that hit 15 cities in 2 weeks. During her time at Maclean Hunter and Rogers Media, she saw a need to create a much more high-end, stylish publication and resource that would complement the creativity and style of events that business event planners execute daily. As a result Debbie and her business partner Richard Elliott left the corporate publishing world to pursue their vision and create a high style education resource that planners would love……one year Ignite was launched and next year will be their 10th anniversary.
Director of Events
Elizabeth Nutting, CSEP
Elizabeth Nutting graduated with a B.A.H. in Drama from Queen's University. Upon graduation, she was lucky enough to be accepted into the prestigious workstudy program at The Banff Centre where she studied Theatre Craft, Stage Carpentry, and Stage Management. After working as a set and costume designer for 10 years, she returned to school for a diploma in Event Management - Event and Exhibit Design at Seneca College. She now works in the corporate events industry as the Director of Events with Production Canada: combining her natural inclination to manage with her desire to design. And while she sometimes misses her homegrown theatre roots, she thrives on the fast paced large scale productions that corporate events are expected to create.
Elizabeth is currently the President of ILEA Toronto.
VP Business Development
Décor & More Inc.
Greg Bell is an accomplished Event Professional and has been working in the events business for more than 10 years. He has developed a quirky, conversational approach to business that has allowed him to examine the industry from an all-together different perspective. His belief in the work hard/play hard approach has helped him encourage and grow the team at Décor & More since taking on the position of Vice-President in 2014.
When designing an event Greg utilizes his love of, and training in, film to create events that have an impertinent and playful perspective. It is his belief that good event design is about telling an Oscar worthy story. He has served as the VP of Sponsorship, Finance & Director of the Marketing portfolio with ILEA Toronto Chapter.
The Idea Hunter
Confident. Passionate. Strategic.
THIS IS HAILEY O’BRIGHT.
Daring and creative Hailey O’Bright is bursting with original ideas. This huntress brings vision and an eye for detail to her position as Account Director at The Idea Hunter. Hailey possesses strong marketing skills after working for large global brands such as PepsiCo. and General Mills. This experience has sharpened her decisive, and strategic mind, which executes all projects with professionalism and polish. As one of the Globe and Mails Young Marketers Under 30, Hailey has proven that age has no bearing on business acumen or the ability to deliver big projects on time and within scope.
Hailey’s exclusive skill-set allows her to manage the minute details of an event while never losing sight of the larger goal of the experience, whether that is brand awareness, sales, research or other strategic objectives. She is passionate about the success of her clients’ events and works tirelessly to bring their vision to life while providing a high return on investment.
President of Hala Inc., is a ten-time international award-winning event-producer, one of Canada’s foremost event fundraisers and an industry thought-leader. Her distinguished honors include 2012 Event Professional of the Year by Canadian Event Industry Awards, 2013 Best Industry Contribution (ILEA) for establishing Ryerson University’s Special Event Certificate Program and the Alumni Award of Distinction from Ryerson University.
Throughout Jamie’s career in live event staging and the audio visual industry, one constant has always been present: Creating Experiences. Whether it is a beautifully lit opera duet, an awards gala or a visit by the President of the United States, he knows that experience is paramount to the success of any event.
After completing a BFA in Theatre Production and 5 years as a theatre designer, Jamie accepted his first position in corporate events in 1996…and has never looked back.
Leveraging a strong technical skillset, a passion for event design and two decades in corporate events, Jamie creates memorable experiences for audiences, planners and presenters alike. Always keen to understand the event’s purpose and goals first, he consults on and designs the best live event technology solutions available and is integral the success of any event team.
VP Business Development
Jonathan Moneta is the creative director at MakeLab — a studio of designers, technologists, and logistics freaks who invent hands-on pop-up interactives for events. Three years ago, they took eight 3D printers to a Toronto bar and taught design ‘till last call. Since then they've taken their laser cutters, light tables, and edible photo booths out of the lab, inventing ways to spark wonder and creativity in unexpected places.
Jocelyn Flanagan CSEP
Jocelyn Flanagan is the Founder and CEO of e=mc2 events, and is also an idea initiator, a strategic wizard and a choreographer of things that matter.
Jocelyn holds a Bachelor of Arts in International Relations from the University of Toronto and has achieved the highest level of industry certification as a Certified Special Event Professional. She is a founder of International Live Events Association (ILEA) Canada and past chair, has served as the Canadian representative on the International Relations Committee of ILEA. She is a two-time winner of the Canadian Event Producer of the Year award and was presented the “Spirit of the Industry Award” at the Canadian Special Events Industry Awards in 2015.
Jocelyn believes we can change lives through live event experiences and she relishes any opportunity to promote the industry in front of any crowd that will listen.
Founded in 2001, e=mc2 events has grown to be one of the leading event design, production and conference management companies in Canada with 30 full time employees in Vancouver, Toronto and Calgary.
Founder & CEO
Justin Panzer has always been an organizer. With a detail-orientation, a long history as a marketing professional, and a prowess for color-coded, formula-laden spreadsheets, Justin found himself planning and managing trade shows, product launch events, corporate training programs, and more. All along, it seemed clear there had to be a better way to produce successful events than with spreadsheets, emails, binders, checklists, and homegrown databases. So to create a tool that would save time, lower event costs, and allow for collaborative event planning, Justin founded and launched eventuosity, the first cloud-based platform for end-to-end event and meeting management.
Kimberly Beaune, CMP, CSEP
Kimberly is an accomplished industry professional with over 20 years’ experience in live events. Her background includes senior roles in; hotel sales, off-site catering, destination management, event décor and design and independent theatre production. She has been the leader on hundreds of unique projects from tradeshow booths to theatrical productions, to nationally televised awards galas.
A long-time student of improv, Kimberly believes in the power of play to inspire creativity. As an Event Storyteller she is committed to helping clients and organizations bring their event visions to life…with her own Creative Twist.
Kimberly is currently President-Elect for ILEA Toronto.
Creative Director and Owner
Laura Beauparlant is the Creative Director and Owner of Lab Creative. In her 18 years as a designer and entrepreneur, Laura has learned that aligning passion with design is the key to success in business. She prides herself on finding creative solutions to help aspiring and established entrepreneurs become happy, fulfilled and prosperous business owners. Laura is also an award-winning motivational speaker, offering inspirational and passion-filled presentations on design and branding to corporate audiences, as well as entrepreneurs and individuals.
Corporate Event Sales Coordinator
Royal Ontario Museum
Lesia has been in the hospitality and events industry for over 30 years. Her strong foundation in restaurants and off-site catering instilled within her the importance of exceptional customer service and detailed event logistics. Since shifting her focus to venue sales about 17 years ago; these traits along with her passion for helping her clients create exceptional events have made her one of the most well respected venue specialists in the city.
Nancy Watt Communications
A graduate of the Second City comedy writing program, Nancy is skilled at writing blogs or video scripts that include a touch of humour. Her previous career as a sales executive for a large pharmaceutical firm makes her ideal to write for business entities that include a focus on healthcare, education, and business process improvement. Nancy recently wrote, directed, and starred in "Mama Drama"—a sold-out, stand-up comedy and improv sketch show at Hamilton’s Staircase Theatre. She lives in Dundas, Ontario with her family and will do anything to avoid folding socks.
Événements Sénik Events
Vice president of Sénik events, Nicholas-Olivier knew very young that he wanted to work in the event business. In 2002 he met his business partner, Sébastien David and a year later Sénik was born. Their passion for the event and their ambition quickly bring Sénik in major leagues, and today Sénik produced more than 125 events per year in Canada and the United States.
Throughout his career, he has used creativity and initiative to deal with the challenges and obstacles of major events and innovative promotional campaigns. Always up-to-date on the latest trends, Nicholas-Olivier plans and manages every phase of a project and makes sure the expected objectives will be met. Nicholas-Olivier is passionate about the events and is always up for a challenge.
Daniel et Daniel Catering & Events
23 years with Daniel et Daniel, a university education and a professional background in food operations has made Russell one of the premier event professionals in the industry. His passion and expertise allow him to fuse food, décor and entertainment seamlessly, providing clients with a truly exceptional event experience. Russell helps lead Daniel et Daniel’s team of high-spirited event professionals, and has been integral in promoting their customer driven culture.
As founder and Creative Director of R5 Event Design, Raviv, has over 13 years of experience in the events industry. He has won many awards, including “Best Décor $30k-$80k” at last years’ Canadian Special Events Star Awards and this year is nominated for 4 more awards. Raviv’s work has been featured both online and print in various magazines and publications across Canada, including Bizbash, WedLuxe, Elegant Wedding, Canadian Special Events and EventSource.ca to name a few.
Raviv has designed a wide variety of events for a multitude of clients. He’s been on the judging panel for the CSE Star Awards and he’s currently the Director of Marketing for ILEA Toronto.
R5 Event Design is a full service event decor and event management company based in Toronto.
Learn more about R5 Event Design at www.r5e.ca.
Co-owner of Senik Events, Sebastien discovered his passion for the event business in the late 80’s when he started a part-time job as a kid’s event animator/coordinator. While completing his political science degree, he rapidly became a senior planner and started to extend to corporate events.
In 1996, Sebastien opened his first event producing company, he was 21. In 2002, he met Nicholas-Olivier and one year later, Senik Events was born. Senik Events is producing more than 125 events per year throughout Canada and the U.S. and has two offices, Montreal and Quebec City.
For many years, he has been speaking at various event conferences such as The Special Event, Canadian Special Events, etc.
Sebastien and Senik Events vision: Passion, Attitude, Creativity and Peace of mind.
Founder & Creative Director
Canadian Special Events Magazine
I have spent an inspiring 20 years with Canadian Special Events weaving messages, and telling stories through celebration events, marketing campaigns and live face to face business events and conferences.
My greatest passion is helping event professionals connect, learn, innovate and grow their businesses through the magazine, shows, awards program and Blog.
By staying plugged in and connected to the latest trends, products and innovations, I have found a way to successfully combine my love of events with my passion for marketing, production and writing to drive my brand, Canadian Special Events to become Canada's favourite event resource.
Chief Creative Officer
Décor & More Inc.
Long before Stefani joined the D&M team over 10 years ago, she had a passion for creativity and colouring outside the lines. Throughout her educational career Stefani focused on studying visual arts at both Cawthra Park Secondary School for Performing Arts and Ridley College allowing her to challenge her creative intellect and move beyond predetermined boundaries. Stefani studied children’s literature and psychology at the University of Western Ontario both of which enhance her ability to skillfully use creativity, imagination and subtle knowledge of the human psyche to successfully design and execute stellar events.
Décor & More has been honoured with an array of both national and international awards, her finger prints can be found all over those accolades and achievements with her creative flair and large event coordination understanding
She has spoken on the international stage at TSE and other industry conferences and sessions locally.
Her creative vision is defined through the use and understanding of Light along with the layers of detail and creating the “Aha Moment”
Team Lead & Event Producer
Trevor believes events created with purpose can help clients reach important goals, target the right audience, deliver the right key messages and help reach important strategic objectives…(He is also a wicked designer with an amazing eye for detail, is incredibly style savvy and an all around wonderful human – text inserted by his boss because he is also humble).
While the events he designs and produces are precise, dynamic and uniquely tailored to each client and alongside his team that he leads Trevor places particular importance on stellar client relations. He believes event producing should be a thoughtful, engaging and fun process - and has a cult-like following of clients to prove it.
Walter Galvao Inc
Walter Galvao is the Creative Director of Walter Galvao Inc, which is a full service event planning and event design company servicing both corporate and social events. With over 20 years of industry experience in various capacities, he has been part of major events across North America. He has planned and executed events for top fortune 500 companies ranging from client appreciations, product launches, trade-shows, incentive travel, Christmas parties, recruitment events, and gala fundraisers.
He actively supports the event industry in any capacity required. He has facilitated many guest speaking engagements for PCMA, Tourism Toronto, WPIC, Seneca College, George Brown College and many associations pertaining to our industry. He believes that continuous learning is vital throughout ones entire career in order to be competitive and informed of current trends in our industry. He has traveled throughout Europe, China, and North America to attend worldwide trade-shows and conferences and he brings a wealth of knowledge to share with you..
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